Product Runway 2018: Express Your Wild Side!

Express Your Wild Side!

Express Your Wild Side

IIDA Product Runway 2018

The SHYFT Collective Team partnered with DIRTT Environmental Solutions in the 2018 IIDA Product Runway Event in Columbus.  Product Runway is a play on the popular show Project Runway. For the event, local design teams partner with a manufacturer’s rep to create a complete couture runway garment out of everyday fixture or furniture product.  This years' theme was Express Your Wild Side, benefiting both Dress for Success and the Ohio Wildlife Center.  The judging criteria was based on four different categories including: creativity, craftsmanship/construction, theme relationship and model presentation.  The SHYFT team spent many hours (after-hours!) pulling together an Arctic Dweller inspired design to fit the theme.  Not only did we get to create something spectacular and watch our own Tyler Menke work the runway; but to top it off, we rose above some stiff competition and scored the most overall points, taking home the Designer of the Year Award!

Arctic Dwellers on the Runway

SHYFT into your winter wardrobe with cool looks for Arctic Dwellers

Scroll through images from the event and check out some behind-the-scenes process photos!:

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